Insights from the front line.
Practical digital marketing guides, Jersey and Guernsey SEO advice, AI adoption thinking and ecommerce growth strategies — written from 20 years of direct experience.
The Complete Local SEO Guide for Jersey Businesses in 2026
How to dominate local search across the Channel Islands — Google Business Profile to citation building.
March 2026 · 8 min readWhy Jersey's Financial Services Firms Need an AI Strategy Now
The competitive gap between early adopters and those waiting is widening fast.
March 2026 · 10 min readKlaviyo vs DotDigital — Which is Right for Your Ecommerce Business?
A direct comparison from someone who has built accounts on both platforms.
February 2026 · 7 min readWhy Meta Ads Don't Work Properly in Jersey (and How to Fix It)
Channel Islands geo-targeting on Meta is broken by default. Most agencies don't know. Here's the fix.
February 2026 · 5 min readHow to Rank in Google's AI Overviews in 2026
AI Overviews are changing how people search. How to structure content to appear in AI-generated results.
January 2026 · 9 min readShopify vs WordPress in 2026 — Which Should You Choose?
An honest assessment from someone who builds on both. The right answer depends on your business.
January 2026 · 8 min readThe 6 Klaviyo Flows Every Ecommerce Store Needs Running Right Now
Welcome, cart, browse abandonment, post-purchase, win-back and VIP — how to build all six properly.
December 2025 · 11 min readDigital Marketing for Jersey Businesses — A Complete 2026 Guide
Everything a Jersey business needs to know about building a digital presence from scratch.
December 2025 · 14 min readMicrosoft Copilot for Jersey Law Firms — A Practical Guide
How to roll out Copilot in a regulated Jersey legal environment — what it can do and how to govern it.
November 2025 · 8 min readGet insights in your inbox
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