Home/About
Our Story

Twenty years in.
Still building.

Meet JP Bouic — a multi-lingual digital consultant with over two decades of hands-on experience working with brands and agencies, in-house teams and senior consultancy roles.

JP Bouic — Big Bear Digital
The Backstory

Why Big Bear Digital exists

After two decades delivering digital strategy inside large agencies and in-house teams — working with some of the most recognisable brands across Jersey and the UK — one thing became clear: most businesses were getting activity, not strategy. Reports, not results.

Big Bear Digital was built to fix that. It brings enterprise-level thinking directly to ambitious businesses of every size — without the overhead, the account management layers, or the endless presentation theatre.

Every client gets one person: someone who has genuinely done this work, across real budgets, on real platforms, for over twenty years. Someone who treats your business as if it were their own.

Work With Me →
Experience Snapshot
Big Bear Digital
Founder & Lead Consultant · 2018–Present
Full-service digital growth consultancy. SEO, paid media, web, email, AI and strategy for Channel Islands and UK clients.
Omni-Channel
Ecommerce Consultancy · Ongoing
Ecommerce growth strategy. Amazon, TikTok, Meta, Google and OOH retail advertising. Channel-agnostic approach.
Agency & In-House Roles
Senior Digital · 2004–2018
Leading UK and Jersey agencies and in-house teams. Major brand exposure across retail, finance, hospitality and professional services.
20+ Years of Digital
The full mix since 2004
Before SEO was mainstream. Before Facebook ads existed. Before smartphones. Experience that genuinely predates the modern digital landscape.
How We Work

Three principles. No exceptions.

After 20 years in this industry, every client engagement comes down to three non-negotiable principles.

Strategy First

We don't start with tactics. We start with where you want to get to and build the right strategy backwards — not the one that's easiest to sell.

Data Without Jargon

We use data to make decisions and report in plain English. No vanity metrics. No dashboards designed to impress rather than inform.

Long-Term Thinking

We build things that last. Sustainable SEO, scalable systems and strategies that compound over time — not quick wins that fall apart in six months.

Reach

Jersey rooted. UK ready.
Globally minded.

Our Channel Islands base gives us deep roots in the Jersey and Guernsey business communities — an understanding of the local market, key contacts, and how Google treats CI geography that a mainland UK agency simply doesn't have.

At the same time, we work with UK clients regularly and understand the national market in a way no purely local agency can match. Whether you're in St Helier or Sheffield, you get the same depth of expertise.

JE
Jersey, Channel Islands
Primary market. Deep local knowledge, .je domain authority and verified Google Business Profile.
GY
Guernsey, Channel Islands
Shared CI business culture, GFSC regulatory environment and digital landscape.
UK
United Kingdom
National reach. Ecommerce, B2B, professional services and major brand experience.
Why Big Bear Digital

Two decades of expertise.
One fully accountable consultant.

Not a junior team. Not a reseller. Twenty years across every core digital discipline — delivered directly.

01

Personal, not corporate

The same person who shapes your strategy builds and reports on it. No handoffs, no account managers, no graduates.

20+ years · accountable
02

Breadth without the bullsh*t

SEO. Paid. Web. Email. CRO. AI. Real depth across all six — not a specialist who dabbles or a generalist who knows none.

6 disciplines
03

Enterprise thinking, fair pricing

The frameworks used by the UK's biggest brands — without the agency overhead, inflated retainers or PowerPoint theatre.

big brand experience
04

Jersey rooted. UK ready.

We understand Jersey and Guernsey in a way no mainland agency can — and the UK in a way no purely local agency will.

JE · GY · UK
05

Results, not retainers

After 20 years we know how agencies protect retainers at the expense of results. We measure by revenue, rankings and growth.

revenue · growth
20+
Years Experience
6
Core Disciplines
1
Accountable Expert
18+
Active Clients

Ready to work with someone who's been doing this for 20 years?

Book a free 30-minute growth consultation — no pitch, no pressure. Just an honest look at where you are and what's possible.